Strategic Product Innovation:
Creating New-to-the-Market Products That Breed Competitive Supremacy
Why is it that companies like Sony, Honda, 3M and Johnson & Johnson are able to develop and successfully launch winner after winner while their competitors struggle to keep up?The answer, says author Michel Robert, is that these companies and hundreds of others like them practice a repeatable process of innovation. While their competitors rely on "bolts from the blue" and occasional technical breakthroughs, they are systematically searching their environments for new-to-the-market opportunities.
Yet even the best of these companies are practicing their methodologies without being conscious of it. And so they cannot be described or transferred to others.
In this breakthrough book, Mike Robert describes his twenty year journey of discovery in which he and his partners at Decision Processes International uncovered the secrets of the most successful innovators, codified them and made them accessible to any company in any industry. The Strategic Product Innovation Process they have developed and validated will enable you to create and commercialize a steady stream of new-to-the-market products leading to long-term competitive supremacy.
Price: $24.95 / 1
Product Code: 0-9709985-2-X
