NOTE: This book will be available in late July. We are taking pre-orders at this time. Thank You!
The old model of creating corporate strategyhiring an
army of consultants to tell management how to run the businessis dead,
according to author Michel (Mike) Robert in his ground-breaking new book
published by McGraw Hill, The New Strategic Thinking, Pure and Simple.
Taking its place is a common sense methodology, called The Strategic Thinking
Process. A structured critical thinking process, it enables top managers
to forge their own strategy, not that of an outsider, based on
their many combined years of experience and knowledge of their own business,
their industry and the changes they see taking place in the future.
In this new book, Robert carefully outlines the concepts behind the process
that has enabled such companies as Caterpillar, FedEx Custom Critical,
Ball Corporation, Pulte Homes and literally hundreds of others to achieve
outstanding long-term results. Interviews with the CEOs of several companies
who regularly employ the process show how this methodology can apply
to virtually any company in any industry.
Said Don Fites, who led Caterpillar through several stellar years using
Strategic Thinking,
"If you want to maintain your leadership, or even survive, this process
is better than any Ive seen. The creation of shareholder value has
been rather spectacular."
In plain language, understandable to any business person, Robert
explains how to:
- Avoid
the Ten Deadly Sins that lead to strategic malaise.
- Determine
the companys DNAits Driving Force and Areas of Excellence.
- Decode
the future.
- Construct
a future strategic profile.
- Strategize
for the future, not the present.
- Determine
which products, customers and markets to pursue and not pursue.
- Demystify and control the
sandbox.
- Determine
who sets the rules, who influences the rules, and who
is at the mercy of
those that do.
- Develop
a strategy that will control the rules and build supremacy over
competitors.
- Choose competitors, not
be chosen by them.
- Identify
potential new stealth competitors.
Robert also describes the step-by-step Strategic Thinking Process in detail,
showing how a strategy, created by those charged with deploying it, breeds
deep understanding and commitment to effective implementation.
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